All Interactive Entertainment to manage physical distribution in the Australian territory.

Gold Coast, Queensland, Australia, January 15th 2021 –All Interactive Entertainment, which forms part of the Kingston Group of Companies, has entered into a distribution agreement with Electronic Arts, headquartered in Redwood City, California, and recognized for a portfolio of critically acclaimed, high-quality video games.

All Interactive have provided sub-distribution on behalf of EA for 27 years, making them an ideal partner to transition to full physical distribution in the Australian market.

“AIE has our full support and we are very confident that they will be able to offer an extremely high standard of customer service and care as our chosen Australian Distribution Partner. Our team in Australia will continue to drive our operations from a digital and marketing perspective, while supporting AIE as our Distributor” said Elicia Parkes, Head of publishing for Electronic Arts in ANZ and Japan.

Sherard Kingston, the founder and CEO of All Interactive Entertainment said “Our first warehouse was three doors down for EA’s warehouse in Southport back in the very early days, so you can imagine how pleased we are to be taking our business relationship with EA to the next level. This is a real honour for AIE and I can personally assure our clients that we will continue to offer our traditional high standard of customer care and logistics”.

The transition will take effect in April this year.

About All Interactive

All Interactive has been distributing Video Games and Movies in Australia and New Zealand since 1994. All Interactive Entertainment is a division of the Kingston Group of companies that specialise in large volume distribution of major brands across Australia and New Zealand utilising their 3 distribution centres located on the Gold Coast, in Parafield Adelaide and in Scoresby Melbourne, to provide a fully integrated logistics solution for both territories. For more information visit

About Electronic Arts

Electronic Arts Proprietary Limited is a subsidiary of Electronic Arts Inc. Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.